The Purpose of a Cold Call…

The Purpose of a Cold Call…

When we onboard a new hire at Pereus Marketing (RPMC), we always bring them through a session called “The Purpose of a Cold Call.” This session is also available and has been experienced by many of our clients, as it gives perspective from a high level, bird’s eye view surrounding the point of a cold call.

I always ask people what they think the purpose of a cold call is before I begin. Without fail, the person gives a solid answer, but it is always more ground level than the overall purpose.

Last Summer, I made a video with PBR Productions to help business owners, team members, and new sales developers understand the purpose of a cold call. If you can understand this, it will impact every word you say and how it drives the overall goal. There will be more videos to come, but this is the first of a few…

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