Empathy in the Process, Not the Pitch with the Pandemic
An article about #salesprocess and #salespitch during the pandemic. When people say #empathy is the new currency in sales, I think what we're really trying to say is: "We're willing…
Outbound vs Inbound is like a Train vs a Ferrari
One of the most common issues we face with our clients is a misunderstanding of outbound prospecting vs inbound marketing ad injection. Inbound marketing via ads is like a Ferrari.…
What is Sales Development & Cold Call Truth?
I've been in the #coldcall game now for 5 years as a chosen career. It feels good, but the landscape has changed. Everyone is in on it. SDRs are everywhere;…