My soccer coach used to say:

“Goals forgive sins.” If we’d miss a pass, lose the ball, miss a big play, but then score a goal, the ends justified the means.

This reminds me of new business sales. If we miss part of the touch sequence, if we bobble a pitch, if we botched a rebuttal – all these things are justified if we get the sale.

“SALES forgive sins”.

#salesprocess #results #selling #salesclosing #newbusiness #salesdevelopment #accountexecutive